Atlas™
Top Dawg's Proprietary SEO Command Center
At Top Dawg, we don't rely on generic dashboards, spreadsheets, or guesswork.
We operate through Atlas™, our own proprietary SEO performance platform built exclusively for our clients.
Atlas™ is a fully custom, data-driven command center that tracks every major factor impacting your online visibility. It's the backbone of our SEO campaigns and the reason we can deliver transparent, predictable growth month after month.
What Atlas™ Tracks for Your Business
Atlas™ pulls together the five most important indicators of digital visibility and search performance
Keyword Rankings & Search Visibility
Track your top keywords, weekly ranking improvements, and category dominance. We monitor movement constantly so we know exactly what's improving and what needs attention.
Google Business Performance
See your calls, website clicks, direction requests, and total profile interactions — the metrics that matter most for local service businesses.
Website Search Performance
Understand your website's real organic performance with live data on clicks, impressions, CTR, and average position from Google Search Console.
Technical Health & Website Optimization
Atlas™ evaluates your site's speed, indexing, mobile performance, and technical issues that directly impact rankings.
Backlink Strength & Authority Growth
We track your site's overall authority, the quality of sites linking to you, and how your trust signals stack up against competitors.
Your Atlas Performance Grade™
All of these data points roll up into your Atlas Performance Grade™ — a proprietary score that measures your total search strength on a 0–100 scale.
This grade updates weekly and highlights:
- Overall growth
- Weak points
- Wins and improvements
- Priority actions for the upcoming month
It's the most accurate snapshot of your online visibility and a clear path for ongoing improvement.
The Atlas Performance Index™
Your Business's Unified Search Strength Score
The Atlas Performance Index™ is our proprietary metric that distills every major SEO signal into one clear, actionable score.
Instead of guessing which metrics matter or digging through scattered dashboards, the Atlas Performance Index™ gives you a single 0–100 grade that reflects the true health, momentum, and visibility of your entire digital presence.
With one glance, you'll know exactly where you stand — and what moves to make next.
How the Atlas Performance Index™ Works
Atlas™ continuously evaluates the five pillars of modern SEO
1. Keyword Visibility
How strongly you rank across the search terms that actually bring buyers in the door.
2. Local Search Actions (Google Business Performance)
Real customer engagement — calls, clicks, direction requests, and map visibility.
3. Organic Traffic Performance (Search Console)
Your website's search impressions, clicks, and ranking trends straight from Google.
4. Technical Site Health
Speed, mobile performance, indexing, and the structural factors that drive rankings.
5. Authority & Trust Signals
Backlink quality, domain strength, and reputation indicators that determine credibility.
Atlas analyzes and normalizes these data points, weights them using our proprietary scoring model, and outputs a single score that tracks progress over time.
Why the Atlas Performance Index™ Matters
One score that tracks your entire SEO ecosystem
Weekly updates reflecting your real growth
Trendline history to show momentum over time
Instant clarity on where improvements are needed
Easy decision-making for strategy and budgeting
Whether your score rises or dips, Atlas tells you exactly why
Most SEO dashboards overwhelm you with numbers. Atlas simplifies everything.
The Result: Full Transparency. Zero Guesswork.
The Atlas Performance Index™ is more than a number.
It's your roadmap.
Your progress report.
Your competitive advantage.
It transforms complex SEO data into a simple, powerful performance grade that helps you:
- Make smarter marketing decisions
- Understand what's driving your growth
- Hold your marketing accountable
- Stay ahead of competitors
Ensure your business is always leading — not chasing
Analytics & Insights Dashboard
Track KPI performance and progress over time with real-time data visualization
Atlas Performance Grade™ Trend
Overall performance score and component breakdown
This is what Top Dawg clients see every week — clear data, clean design, and actionable insights.
Request Atlas AccessFull Transparency. Zero Guesswork.
Every SEO campaign includes full access to Atlas™
A clean dashboard with every important KPI in one place
Weekly updates showing progress and completed work
Competitor comparisons
Monthly reports stored in your portal
A clear roadmap for next steps
A direct line to our team through requests and support tickets
Most agencies hide their work.
Atlas™ makes everything visible.
Why This Matters
SEO is no longer about just "blog posts and backlinks."
It's about understanding what's working, why it's working, and exactly what to do next.
Atlas™ gives us — and you — a real-time blueprint of your SEO health, allowing us to make smarter decisions, stay ahead of competitors, and prove ROI every single week.
No fluff.
No blind spots.
Just results.
Backed by real data.
Ready to See Your Atlas™?
Get full access to our proprietary SEO command center with every campaign